Al Goodman is the principal attorney of ‘Al Goodman & Associates’. He operates out of a cheap strip mall office and runs over-the-top late night TV ads advising potential clients they’d “Better Call Al” when in trouble with the law, promising “I fight for YOU, Seattle!” Despite his sleazy, flamboyant appearance and mannerisms — punctuated by his outrageous low-budget TV commercials — Al is a highly competent lawyer who is able to solve problems and find loopholes in order to protect his clients. He is reluctant to be associated with violence, despite his ‘all can be done’ attitude.
Al has a diploma in his office that says he is a graduate of the law school of University of American Samoa with an MA in political science. However, this may not be entirely factual, as the university doesn’t exist.
A city boy, he is of Irish descent and his real surname is McGill. However, he pretends to be a Jewish lawyer “for the homeboys who want a member of the tribe.” His office at the strip mall is garishly decorated with imitation pieces, such as wall-sized images of the U.S. Constitution, fake plaster columns invoking images of stately Washington DC federal buildings, and an inflatable Statue of Liberty on the roof to attract customers.
With a repertoire that includes small-time drug busts, fraudulent insurance claims, and fat people class actions, Al is easily found in the Seattle yellow pages. With a sleazy manner that is sometimes bordering on comical, he might seem disreputable to police and certain other lawyers. Despite his fantastically shady appearance, Al is indeed a highly competent extra-legal operator, adept at sniffing out legal loopholes and able to negotiate deals on the behalf of his clients. Many, especially those in law enforcement, are presumably unhappy with him, but for most he is a savior (who takes cash up front).
His made up last name is a play on words to better attract clients, “it’s all good man” becomes “Al Goodman”. Al doesn’t have much of a moral compass, and he’s always happy to put one client’s interests above those of another, for the right price.
Al Goodman was recommended to Neil by Saphira after the raid on the Rat’s Nest. The Scrappers had been arrested by Knight Errant and the Nest needed a good and not overly pricey attorney to get them out. Goodman delivered, he slammed KE with threats of investigating the failure to acquire a warrant, resulting in unlawful arrests ect. A day later, Neil could pick up the Scrappers at the jail. The only person who is still in prison and in fact misssing is Miss Patterson.